
1. If you don’t know what you’re doing, it probably won’t go well.
2. Making false claims about performance can be detrimental to repeat business.
3. There are two ways to market: Long and slow. And fast and hard. Both can be effective when used properly.
4. Location. Location. Location.
5. Doing the same thing over and over again can make your customer numb.
6. Never blurt out your competitor’s name in the middle of a ‘sales’ pitch.
7. Don’t force a ‘sale.’ You’ll likely give your client ‘Buyers remorse.’
8. Just because you ‘made’ the ‘sale,’ it doesn’t mean the customer was satisfied.
9.Every customer is different. What worked on the last customer may not work on the next one.
10. The best marketing plan won’t work if the customer “is just not that into you.”