DINA SILVER

Dina Silver and her partners at The Leading Group, an executive coaching firm, help senior leaders fine-tune their communication and management skills. For nearly a decade, word of mouth, a basic web site and a monthly newsletter kept The Leading Group consultants busy. But when the economy skidded to a halt, a more comprehensive marketing campaign was needed. WHAT WE DID

d+e media created a plan to leverage Dina's brand as a career expert with deep knowledge of the workplace and creative on-the-job advice. Her new weekly blog, "The Leadership Cookbook," showcases Dina's offbeat approach – dispensing workplace wisdom and the occasional recipe - enabling her to stand out among her peers.
 
"d+e media has delightfully and painlessly dragged me and my company into the future, persuading me of the critical importance of leveraging social media as a component of my marketing plan. Under the diligent, joyful and astute guidance of d+e media, I am beginning to explore and understand how to build a following based around a clearly identified brand."  

Dina Silver
Managing Partner, The Leading Group